The History of the Noceto Doggie Diner

Doggie D is the King of Vino Noceto’s yard. Double D first came to us back in 1985, when Suzy & Jim found themselves at a fundraising event for their children’s nursery school. As they perused the Silent Auction offerings, they became intrigued with the Doggie Diner head.

Suzy and Jim had both grown up in the San Francisco Bay Area, so they were familiar with the famous Doggie Diner fast food chain, first founded in 1946. When the Doggie Diner’s 30 locations closed in 1986, they donated their iconic dog head chimneys, and one of those landed right in front of Suzy and Jim Gullett.

But should they buy it?

The blue bow-tied dog head had just undergone a major facelift and was looking quite spiffy. Having lots of space on the farm in the foothills (now the vineyard), Suzy & Jim offered $300 expecting to be easily outbid. Well, no one out-bid them, or even made a single bid, and they unexpectedly became the proud parents of a new Doggie.

Doggie D has been in the vineyard, and now outside the Tasting Room, ever since. Between greeting guests and guarding the vineyard, he has a very important job!