Saturday, November 15
ONLINE SALE STARTS AT 9AM PT ON MONDAY, NOV 10
Silver Saturday Super Sale
Noceto's Annual Early Black Friday Sale
Online & In-person @ Vino Noceto
Kick off the holiday season Noceto-style at our Fourth Annual Silver Saturday Super Sale! This once-a-year celebration brings our most loyal wine lovers together for deep savings, fun surprises, and a few exclusive treats you won’t find anywhere else.
If you’ve been waiting for the perfect day to stock the cellar, fill your holiday table, or treat someone special to a bottle (or case!), this is the day. It’s our best sale of the year.
🐣 Early Bird Gets the Best Deals!
The earlier you shop, the bigger your savings!
10AM – NOON | 50% Off
NOON – 2PM | 40% Off
2PM – 5PM | 20% Off (Club/Industry retain 40% off!)
💡 Pro Tip: Arrive early — our deepest discounts go fast!
Discounts apply to select wines. Details available day-of.
🍷 Featured Wines & Exclusive Release
Get ready to sip through:
Sangiovese favorites (including some cellar gems!)
Perennial Noceto classics
A brand-new wine revealed for the first time —
debuting exclusively at this event and available only at this sale
(yes, Silver Saturday guests get first access + discounts!)
Whether you’re a Sangiovese stalwart or excited to explore something new…this lineup is going to shine.
🛍️ Silver Saturday + Cyber Monday
Can’t make it in person? We’ll have a Cyber Monday online sale leading up to the event — with special online-only offers. There will be some overlap between the events, but many wines are one event only!
If you shop online first and find a better deal in-person, we’ll refund the difference.
🎉 Extra Fun Perks at Our Best Sale of the Year
🍩 Early-arrival treats — rumor has it donuts will appear 👀 (We’re also celebrating Malia Gullett’s 5th birthday — feel free to cheers with juice or bubbles!)
New wine sneak peek + pre-release sale
Club discounts extended to industry members all day long.
It’s a wine-lover’s holiday kickoff, festive and full of surprises.